Entering the Shift Age

Entering the Shift Age - David Houle

Entering the Shift Age - Welcome to the Shift Age

Welcome to the Shift Age (Entering the Shift Age, eBook 1)

“Welcome to the Shift Age” is the first of 12 mini-eBooks taken from “Entering the Shift Age”. In this first eBook is the Introduction to the entire book, followed by Parts One and Two of the book.

The Transformation Decade 2010-2020

The Transformation Decade 2010-2020 (Entering the Shift Age, eBook 2)

“The Transformation Decade: 2010-2020” is Part Three of “Entering the Shift Age”. It should be the second eBook to read. On 01-01-10 – an interesting ‘digital date’ – I named this decade the Transformation Decade and it seemed to resonate to people around the world.

The Five Contexts of the Shift Age

The Five Contexts of the Shift Age (Entering the Shift Age, eBook 3)

“The Five Contexts of the Shift Age” is eBook Three of “Entering the Shift Age”. This eBook introduces the Five Contexts of the Shift Age that will profoundly change humanity over the next 5-20 years.

The Shift Age Generations

The Shift Age Generations (Entering the Shift Age, eBook 4)

“The Shift Age Generations” takes a look at the Millennials and the Digital Natives, who will shape our creativity and consciousness and lead humanity until 2040, and the stunning impact they will have on our society and culture.

The Ascendency of Women

The Ascendency of Women (Entering the Shift Age, eBook 5)

eBook 5 discusses the Ascendency of Women during the Shift Age: a profound and unprecedented shift of gender roles over the next 20-30 years that will change the past 1,000 years of history.


Technology, Energy, and Health

Technology, Energy, and Health (Entering the Shift Age, eBook 6)

eBook 6 looks at three of the most significant areas of change in the Shift Age, offering a high-level tour of the major changes and trends in technology, energy, medicine, and health management.


Education (Entering the Shift Age, eBook 7)

eBook 7 looks at the profound changes soon to occur at all levels of education – more in the next two decades Age than in the last two centuries.

The Arts

The Arts (Entering the Shift Age, eBook 8)

eBook 8 looks at significant changes that will fundamentally alter the Arts, their underlying business models, and the way we absorb, create, disseminate and discuss art in the Shift Age.

Brands and Marketing

Brands and Marketing (Entering the Shift Age, eBook 9)

eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed. In the Shift Age, Brands will become ever more personal and Marketing will be about memes and ever increasing conscious capitalism.

IP, Big Data, and Society

IP, Big Data, and Society (Entering the Shift Age, eBook 10)

eBook 10 covers Intellectual Property- the new wealth of the Shift Age – and how the Era of Big Data will change the ways in which we perceive ourselves and what we do during the next 20 years.


Power (Entering the Shift Age, eBook 11)

eBook 11 reviews the definition of Power and how the power structure is rapidly changing. In the Shift Age, it will largely move from the power of control to the power of influence.

Nation States?

Nation States? (Entering the Shift Age, eBook 12)

eBook 12 discusses the changing and declining influence of nation states as it pertains to the global stage of human evolution. Nations will continue but the Flow to Global will lessen their power and separateness.




We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape it for the next 20 years. He shows how the Shift Age means a world which is fully global yet also focused on the individual, a world where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on key issues and topics that will affect our lives in the coming decades, from business and technology to the environment, media and global culture.