Evolution Shift
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Evolutionshift Blog

A leading futurist blog since 2006

February 17th, 2009

This Great Recession is Actually Green

The Great Recession of 2008-2010/11 is going to be a very tough time economically.  As I wrote in my Forecast for 2009, this economic collapse brings four words to mind. The first word is contraction, which is the standard way to view a recession.  Economic activity contracts and we are in a recession, economic expansion […]

 

 

February 10th, 2009

The Next Wave of Creative Destruction in Media is Underway

We have all lived through a lifetime of technology changing the media and content landscape.  Satellites allowed cable television and later satellite television to erode and then eviscerate the traditional broadcast network business model.  Then the analog to digital transition eliminated the physicality of the product in the music industry.  Then the universal, immediate and […]

 

 

February 3rd, 2009

This Great Recession Will Restructure Advertising

The current media and advertising recession will be more severe and more transformative than any one of the last 80 years.  This will be a time when it won’t be just about how far down ad spending goes, but also about what media entities and even business sectors will survive. Historically, advertising recessions have been […]

 

 

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David Houle has been called “the CEOs futurist, having spoken to or advised more than 3,500 CEOs in the last 10 years.

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