Evolution Shift
A Future Look at Today
Brands
October 6th, 2008

Two Damaged Brands Revisited

More than a year ago, I wrote a column about two damaged brands. One damaged brand was the “Made in China” brand and the other was the well respected financial brand of Wall Street.  At that time China was dealing with the fact that pet food produced in China was killing pets all over the […]

 

 

September 4th, 2007

Damaged Brands

The past few weeks have not been good ones for products manufactured in China and financial instruments created in the United States.  The “Made in China” brand is now an un-trustworthy brand to millions of American consumers.  New, mortgage backed debt instruments, highly rated by U.S. bond rating agencies are now being questioned in financial […]

 

 

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David Houle has been called “the CEOs futurist, having spoken to or advised more than 3,500 CEOs in the last 10 years.

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