Evolution Shift
A Future Look at Today
the great advertising recession
March 23rd, 2010

20th Century Versus 21st Century

In the past year I have found that framing conversations about certain topics with the context of being of the 20th century or of the 21st century to be clarifying for most people. I have written extensively about humanity being in transition between the Information Age and the Shift Age.  Those who have heard me […]

 

 

February 3rd, 2009

This Great Recession Will Restructure Advertising

The current media and advertising recession will be more severe and more transformative than any one of the last 80 years.  This will be a time when it won’t be just about how far down ad spending goes, but also about what media entities and even business sectors will survive. Historically, advertising recessions have been […]

 

 

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David Houle has been called “the CEOs futurist, having spoken to or advised more than 4,000 CEOs in the last 15 years.

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