In two recent columns, here and here, I wrote about two of the three consumer economic trends that are and will dramatically change consumer and buyer behavior well into the 2020s.  In this column I address the third major consumer economic trend, moving from an ownership to a rental society.  This trend as with the […]

Since 2010 I have been speaking about what I see as three new consumer economic trends that will alter consumer behavior in the developed countries of the world.  A number of aligning forces are significantly increasing the influence and impact of these three trends. In a recent column here, I wrote about Conscious Capitalism, one […]

[This column was first published in Shift Age Newsletter #22] One of the three major consumer trends I have been speaking about during the past few years is conscious capitalism.  Conscious capitalism is when a company takes on an altruistic cause, charity or practice and applies revenue to that endeavor. Initially this behavior was mostly […]