THE NEW BOOK ON THE FUTURE OF BRANDS THAT MARKETING PROFESSIONALS ARE TALKING ABOUT
A powerful and persuasive look at how cultural change, accelerating technological advancement, Big Data and the Internet of Things will affect brands and marketing in the years ahead.
Print Ebook Limited discount pricing for ebook
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There are many books on how to build brands in the 20th century. This is the first to show what it will take to build successful brands in the 21st century.
S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
I loved “Brand Shift”! It provides an insightful look into the future of how brands will be marketed. Houle and Shapiro address the trends and challenges marketing professionals will face in the future and offer clear concepts and strategies to ensure that CMOs can succeed in the years ahead. I finally have a clearer view of where to go!
President People Ink, Founding Executive Jet Blue and Former Executive, Southwest Airlines
By offering a thorough understanding of the history of brands and how technology, artificial intelligence, and Big Data will influence marketing trends, Houle and Shapiro deliver a compelling strategy for navigating the inevitable global shifts already challenging marketing professionals.
Professor of Entrepreneurship at University of Chicago Booth School of Business
I’ve known David Houle since he was part of our team at MTV as we re-invented how brands connected to consumers in that era. Today, as media continues to evolve and brands are seeking to effectively connect with consumers wherever they are, on multiple platforms and devices, Houle and his co-author Shapiro are helping marketers understand how to make those connections now.
Chairman and CEO of Clear Channel Communications
Successful marketers embrace change as an opportunity to build stronger brands. “Brand Shift” provides a fascinating look at future social and technological changes that will create disruptive and powerful brand marketing opportunities. A must read for those responsible for future brand marketing.
Former CEO PetSmart/President Sams Club