Evolution Shift
A Future Look at Today
November 6th, 2013

Recent Books Read

[This column first appeared in the Shift Age Newsletter ]

People often ask me about what books I read.  I sense that they expect some kind of unique or weird answer from a futurist.  In addition to this question I am often given books or names of books to read, usually books that have transformed the life of that person.  So I often seem to be in book conversations.

So here is a list of recent reads that I have greatly enjoyed.  In a future column I will list some older favorites that stand the test of time, even for a futurist.

Recent Non-Fiction

The Unwinding: A Inner History of the New America”  by George Packer is a brilliant book.  It is beautifully written and uniquely structured.  It is perhaps the best, most human book I have read about the unraveling of American Democracy and the profound changes that have occurred in the last 30 years.  A great story teller with an eye for telling details, Packer writes with compassion about how much of America has been hollowed out by Wall Street and globalism.

The Next Decade:  Where We Have Been and Where We Are Going by George Friedman is a deeply thoughtful, high level look at how geopolitics will unfold between now and 2020.  Friedman fills a gap for me as he is so strategically thoughtful about geopolitics.  As those of you who have read my books or heard me speak know, I am much more focused on the big, technologically influenced future of humanity than in geopolitics.  I would recommend anyone wanting to let go of the weeds of policy and politics and step up to some deeper, historically based analysis of how geopolitics may play out in the next ten year to pick this up.

Distrust That Particular Flavor by William Gibson.  I often quote the famous saying from Gibson:”The future is here it is just not evenly distributed”.  Here is an author of fiction who coined the phrase  “Cyberspace” in his first hugely successful novel  “Neuromancer”, who now is writing non-fiction.  The fictional future he wrote about in the 1980s and 1990s is now here and is real.  So it makes sense that he now writes non-fiction about the real world only imagined in his novels.  This is a collection of essays by this great and future facing author.  If you haven’t read any of Gibson’s fiction and you like science fiction you are in for a treat with almost any of his novels.

Two Books About the Younger Generations

Those who have heard me or read me know that I focus a good bit of attention on the two generations I call the Millennials and the Digital Natives.  In my last book, “Entering the Shift Age” I call them the Shift Age generations.  There are two books about these new generations I would highly recommend.

First is Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World” by Jack Myers. Jack is a long time friend and collaborator and someone I listen to carefully about the future of media and advertising. In this well researched book Jack takes a look at what he calls the “Internet Pioneers” the generation that is now in high school and college and how different and powerfully unique they are.  This is the part of the Millennial generation born between 1991 and 1995. If you want to understand your children and your future customers this is a great read.

Second is  “Disrupted: From Gen Y to iGen: Communicating with the Next Generation” by Stefan Pollack I got to read this book in final draft PDF form as I wrote the foreword to this book.  Pollack is a friend and a PR maven.  In this book he looks at what he calls the iGen, the children born between 1994 and 2004.  His focus is how differently they need to be communicated to.  He focuses on how different the media and technology environments are perceived and used by these young people.

If you want to really dive deep into a better understanding of the generation(s) born since 1991, reading these two books is the best way to go.

Fiction

Last year, when writing “Entering the Shift Age” any reading I did was related to the writing of that book, so I didn’t allow myself the option of reading fiction.  So this year I have read a number of novels with great pleasure.  Here are three science fiction books I have enjoyed this year.

Stand on Zanzibar  by John Brunner I first read this book in 1970, shortly after it came out.  It had such an impact on me that I reread it this year.  What is striking about reading it in 2013 is how prophetic it turned out to be in its view of Earth in this new millennium.  Genetic mapping, an eviscerated Detroit, a mega-multinational corporation and even a President [ admittedly of an African country]named Obomi.  I read the newer version, with a foreword from Bruce Sterling, which triggered reading the next book. 

Schismatrix Plus by Bruce Sterling This was the first book of Sterling’s that I have read.  He is considered one of the great science fiction writers of the last 20 years, and I now understand why.  This space adventure of fantastic human worlds in the future has a continuing theme of genetic and physical rebirth, allowing people to live for hundreds of years, again touching on an emerging trend of today.  I intend to read more Sterling for sure

“The Drowned World”  by J.G. Ballard A reissued classic first published in 1962, this is an atmospheric future fiction novel about earth after significant global warming.  The big cities of the world are under water, the equator is too hot for human habitation and nature has gone on a rapid evolutionary regression.  Given the current situation of rising sea levels today, this is an extreme view of what might eventually occur.  Again an author I intend to read more of in the future.

In a future column I will list some books that are classics and which gave me the impetus to become a futurist.

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In times of global uncertainty and disruption it takes a futurist to provide context and understanding.

Book David
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