Evolution Shift
A Future Look at Today

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April 27th, 2009

Cuba

It is about time!   The first steps that President Obama took recently to open up the U.S. policy towards Cuba are long overdue.  It has been clear to me for the past 15 years that the Federal Government’s policy on Cuba, instituted 50 years ago is a worn out relic of the Cold War era. […]

 

 

April 15th, 2009

Driving Hydrogen Fuel Cell Vehicles

In the last column I wrote about the National Hydrogen Association annual conference and that it was both informative and generated unprecedented attendance from the public.  One of the most exciting aspects of the conference was the opportunity to drive hydrogen fuel cell vehicles, a first for me.  I drove three vehicles, and the experience […]

 

 

April 9th, 2009

Hydrogen, the Fuel of the Future, Starts to Show up in the Present

Hydrogen has long been looked at as the ‘fuel of the future’.  The general impression is that it will be a marketplace fuel in the future but not for a decade or more.  Well, surprise, hydrogen is coming into the fuel marketplace today, albeit slowly. Last week I attended the National Hydrogen Association annual convention […]

 

 

March 26th, 2009

A Correct Forecast about the Financial Side of Sports

Back in early December I wrote a column entitled “The Financial Golden Age of Sports: 1996-2008″.  In it I predicted that professional sports were going to go into a financial decline that would last for years.  I don’t make forecasts unless I have a very strong sense of them being correct.  Well, this forecast has […]

 

 

March 19th, 2009

Innovative Products

Last week I wrote about being pleasantly surprised by a short speaking tour of Saskatchewan.  In every other place I have visited in the past three months there has been extreme pessimism and concern about this Great Recession of 2008-2010/11.  In last week’s column I described how three different groups of CEOs, business owners and […]

 

 

February 10th, 2009

The Next Wave of Creative Destruction in Media is Underway

We have all lived through a lifetime of technology changing the media and content landscape.  Satellites allowed cable television and later satellite television to erode and then eviscerate the traditional broadcast network business model.  Then the analog to digital transition eliminated the physicality of the product in the music industry.  Then the universal, immediate and […]

 

 

February 3rd, 2009

This Great Recession Will Restructure Advertising

The current media and advertising recession will be more severe and more transformative than any one of the last 80 years.  This will be a time when it won’t be just about how far down ad spending goes, but also about what media entities and even business sectors will survive. Historically, advertising recessions have been […]

 

 

January 27th, 2009

The New Electronic Democracy

It is clear that one of the reasons that Barack Obama won the Presidency is his campaign utilized the Internet in all aspects and in new ways.  The Obama campaign of 2008 introduced and defined success with this latest transformative medium.  The campaign’s use of all aspects of interactivity will be the definition and measurement […]

 

 

January 12th, 2009

Forecast 2009 Part 3 President Obama and the Stimulus Package

It is interesting that central to the U.S. view of the global economy is the inauguration of President Obama and the passage of a historic stimulus package by Congress.  Given that the world is awash in economic fear the potential for hope and a sense of direction has been hard to find.  Since the current […]

 

 

December 9th, 2008

The Financial Golden Age of Sports 1996 – 2008

We are coming to an end of the greatest financial age of sports in history.  The twelve years between 1996 and 2008 were years when the money around sports exploded beyond any precedent era.  This also means that, going forward, the economics around sports in general will decline, at least for the next 5-8 years […]

 

 

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David Houle has been called “the CEOs futurist, having spoken to or advised more than 3,500 CEOs in the last 10 years.

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