Evolution Shift
A Future Look at Today
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April 5th, 2017

A Review of Past Forecasts – Media

Starting with this column and for the next few weeks, I will revisit forecasts I have made over the last ten years. As far as I know, I am the only futurist who posts most of my forecasts – what I forecast and when I did so- on my web site.  All of the forecasts […]

 

 

December 6th, 2016

2016 Election: Main Stream Media

In the last post here I mentioned that I would write several columns relative to the 2016 election in the U.S. There are reasons. First it provides so many portals through which to see and consider changes going on in the U.S. and around the world in both the short and long term. Second, the […]

 

 

May 24th, 2015

The Cable Television Era Comes to an End

The failed merger of Comcast and Time Warner and the probable merger of Charter and Time Warner will be looked back upon as  significant events. They mark the end of the cable era of television. In the United States, cable began in the post-WWII years as a way to bring broadcast television to hard to […]

 

 

September 1st, 2010

Revisiting a Forecast About the Future of Cable Television

Last November, I wrote a column here about the future of cable television.  In that column from last November I forecast: “Cable television subscriptions will experience noticeable percentage declines in the next three to five years.” Last week it was announced that for the first time in history paid television subscriptions dropped 216,000 with cable […]

 

 

November 5th, 2009

“Raise Your Hand if You Love Your Cable Company:”

In the past three months I had delivered around 35 speeches and presentations.  During about 25 of them I have asked the audience the question that is the title of this column (why I will explain later). .Whether it is a confidential gathering of 10-15 CEOs or a hotel ballroom of 400-500 people, when I […]

 

 

February 10th, 2009

The Next Wave of Creative Destruction in Media is Underway

We have all lived through a lifetime of technology changing the media and content landscape.  Satellites allowed cable television and later satellite television to erode and then eviscerate the traditional broadcast network business model.  Then the analog to digital transition eliminated the physicality of the product in the music industry.  Then the universal, immediate and […]

 

 

February 3rd, 2009

This Great Recession Will Restructure Advertising

The current media and advertising recession will be more severe and more transformative than any one of the last 80 years.  This will be a time when it won’t be just about how far down ad spending goes, but also about what media entities and even business sectors will survive. Historically, advertising recessions have been […]

 

 

December 9th, 2008

The Financial Golden Age of Sports 1996 – 2008

We are coming to an end of the greatest financial age of sports in history.  The twelve years between 1996 and 2008 were years when the money around sports exploded beyond any precedent era.  This also means that, going forward, the economics around sports in general will decline, at least for the next 5-8 years […]

 

 

September 1st, 2008

Convergence and Connectivity in the Home

Last week the Internationale Funkausstellung was held in Berlin.  This is the largest consumer electronics convention in Europe, equaling and perhaps surpassing the CES show that occurs every January in Las Vegas.  One of the central themes behind major new product launches was the Internet and the central role it is now beginning to play […]

 

 

July 28th, 2008

Accelerating Electronic Connectedness – Internet Usage in China and the United States

It was just reported that, as expected, there are now more Internet users in China than in the U.S. As of last month there were 253 million Internet users in China as compared to 220 million in the U.S. What is striking is that in just the last year, the number of new users in […]

 

 

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David Houle has been called “the CEOs futurist, having spoken to or advised more than 3,500 CEOs in the last 10 years.

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